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Klorane Declares March 12 Dry Shampoo Day

#DryShampooAuthority campaign timed with Daylight Savings in the US.

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By: Christine Esposito

Editor-in-Chief

Mark your calendars; Klorane has declared Sunday, March 12 “National Dry Shampoo Day.” Recognizing that with the beginning of Daylight Savings Time consumers lose an hour of sleep, which for many results in less time for morning hair care routines, the brand selected this Sunday as perfect timing to put the spotlight on their iconic Dry Shampoo formulas as the ideal time-saving solution.  Klorane launched its dry first dry shampoo in 1971. The oil-absorbing powder formulated to be brushed ...

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